Sponsorship

Auto Racing as a Marketing Tool
A race team is more than a rolling billboard advertising your business, you also get a professional driver who can help you network your business.  In the regional road racing series of the San Francisco Region of the Sports Car Club of America (SCCA), you will be primarily attracting the attention of the race car drivers, their family and crew, and race officials.  In reviewing the enclosed national demographic study of SCCA members, one finds that most are between the ages of 25-49, they are in professional or managerial positions, they have attended college and they have an above average household income.
Race car drivers tend to be very brand loyal and will support companies that support racing.  By sponsoring a race team, you create a linkage between your business and the racers and officials at the track.  Last year there was an average of 229 race entries per race.  Each of these 229 drivers brings an average of two crew or family members to the race.  In addition, there are approximately 200 race officials per race.
Sponsoring Dr. Lisa Devlin will give you a professional who is very comfortable with public relations and networking.  She is a driver and a race official and can, therefore, be a liaison between your business and both of these groups.  In addition, she enjoys writing and is a featured writer on an internet website, Thunder Valley Racing.  This website features women in motor racing and gets an average of 12,000 page visits per month.
 
Benefits

  • The rights to use the likeness of the car and driver in your other business advertising.

  • Repetition of your advertising throughout the racing season - March through November.

  • Your business name on the race car.

  • A table set up in the pit area for dissemination of information about your business.

  • The opportunity to network with race car drivers, their crew, and race officials.

  • Your business name announced over the loudspeaker as the main sponsor of the car during qualifying and racing sessions.

  • Your business name in print as the main sponsor of the car on the class list, qualifying sheet, and race results.

  • An 8 x 10 professional photograph of the car during a race to hang in your office.
Media

  • You will be featured as the main sponsor in an article after races on the internet at Thunder Valley Racing.

  • Your name in print in “The Wheel” - the publication of the San Francisco Region SCCA - as the main sponsor of the car in the published qualifying and race results.

  •  Press releases will be sent to “The Voice” in Mountain View.

  • You will be featured as a sponsor on my office web site with a link to your web site.

top

The Swift DB2 Sports 2000

The Swift DB2 is a purpose built sports racing car.  It has a monocoque chassis with a fiberglass body that encloses the wheels.  Power is provided by a 2 liter Ford Pinto motor and it is driven by a Hewland Mark 9 gearbox.  
The car and driver weigh a minimum of 1310 pounds and the engine puts out around 140 horsepower.  Top speed is approximately 140 mph.  All cars in the Sports 2000 class use the Ford 2 liter power plant.

The Swift DB2 Sports 2000 was selected for this team because of it’s handling and reliability.  The winning reputation in this class didn't hurt either!  The Pinto motor is known for its durability.  

The Sports 2000 class runs in a group with other racing classes including sports racers and formula cars.  This group of car classes is one of the fastest and most exciting.
top

 

The Event and the Audience
San Francisco Region Sports Car Club of America (SCCA)

The San Francisco Region Sports Car Club of America (SFR SCCA) regional road racing series is a local series, primarily drawing participants from the San Francisco Bay Area.  The series consists of ten races, held over nine weekends.  The season finale is the Pacific Coast Regional Road Racing Championships (PCRRC).  

The races are held at local road racing venues:  Sears Point International Raceway in Sonoma; Laguna Seca Raceway in Monterey; and the San Francisco Region owned Thunderhill Raceway Park in Willows.  

These races do not generally draw many spectators outside of the immediate racing community.  While most spectators are friends and family of the drivers and officials, other spectators are welcome to come to watch the races.  With the possible exception of the PCRRC, these events are free to spectators.  

Racing in the Pacific Coast Regional Road Racing Championships is by invitation only.  Hosted by the San Francisco Region, invitations to compete are sent to the top racers from each class in all of the West Coast Regions.  Last year’s Championships attracted drivers from as far away as Seattle, Washington, and Las Vegas, Nevada.  Spectators are encouraged to attend this premier event, and there may be a small fee at the gate.

top